Willys

Willys was the brand name used by Willys-Overland Motors, an American automobile company best known for its design and production of military Jeeps (MBs) and civilian versions (CJs) during the 20th century.


Early History

In 1908, John Willys bought the Overland Automotive Division of Standard Wheel Company and in 1912 renamed it Willys-Overland Motor Company. From 1912 to 1918, Willys was the second largest producer of automobiles in the United States after Ford Motor Company.

In 1913, Willys acquired a license to build the Charles Knight's sleeve-valve engine which it used in cars bearing the Willys-Knight nameplate. In the mid 1920s, Willys also acquired the F.B. Stearns Company of Cleveland, Ohio and assumed continued production of the Stearns-Knight luxury car as well.
Factory in Toledo, Ohio, about 1915

John Willys acquired the Electric Auto-Lite Company in 1914 and in 1917 formed the Willys Corporation to act as his holding company. In 1916, they acquired the Russell Motor Car Company of Toronto, Ontario, Canada, by 1917 New Process Gear, and in 1919 acquired the Duesenberg Motors Company plant in Elizabeth, New Jersey. The New Jersey plant was replaced by a new, larger facility and was to be the site of production for a new Willys Six, but the 1920 recession brought the Willys Corporation to its knees. The bankers hired Walter P. Chrysler to sort out the mess and the first model to go was the Willys Six, deemed an engineering disaster. Chrysler had auto engineers Owen Skelton, Carl Breer and Fred Zeder begin work on a new car, the Chrysler Six.

In 1917 Ward M. Canaday who had been doing advertising for the company became a full time employee of the corporation.

In order to raise cash needed to pay off debts, all of the Willys Corporation assets were on the auction block. The Elizabeth plant and the Chrysler Six prototype were sold to William C. Durant, then in the process of building a new, third empire. The plant would build Durant's low priced Star, while the Chrysler Six prototype would be improved and modified, becoming the 1923 Flint.

Walter Chrysler moved on to Maxwell-Chalmers, where in January 1924 he launched his own version of the six-cylinder Chrysler he had been working on, one still based partially on elements originally developed at Willys. (In 1925 the Maxwell car company would become the Chrysler Corporation).

Depression Era
In 1926, production of the Overland ended and was replaced by the Whippet brand of small cars. Following the stock-market crash of 1929 and the economic depression that soon followed, a number of Willys automotive brands began to falter. Stearns-Knight was liquidated in 1929. Whippet production ended in 1931, its models replaced by the Willys Six and Eight. Production of the Willys-Knight ended in 1933.

Willys Six 4-Door Sedan 1931

At this point Willys decided to clear the boards and produce two new models — the 4-cylinder Willys 77 and the 6-cylinder Willys 99 — but the firm was on the verge of bankruptcy again, so only the 77 went into production. They were forced to sell their Canadian subsidiary, itself in weak financial shape, and started a massive reorganization. In it, only the main assembly plant and some smaller factories remained property of Willys-Overland. The rest were sold off to a new holding company that leased some of the properties back to W-O. The company was thus able to ride out the storm.

In 1936 the Willys-Overland Motor Company was reorganized as Willys-Overland Motors. In the 1920s and 1930s, Willys was an unremarkable automaker based in Toledo, Ohio, one of dozens in the U.S. However In 1937 Willys came out with a redesigned four which featured a semi-streamlined body with a slanted windshield, headlamps integrally embedded into the fenders and a one-piece, extremely rounded hood transversely hinged at the rear.

WWII & The Jeep
It was one of several bidders when the War Department sought an automaker who could begin rapid production of a lightweight truck based on a prototype designed by American Bantam.

In 1938 Joseph W. Frazer had joined Willys from Chrysler as chief executive. He saw a need to improve the firm's 4-cylinder engine to handle the punishment to which the Jeep would be subjected. This objective was brilliantly achieved by ex-Studebaker chief engineer Delmar "Barney" Roos, who wanted

    "an engine that could develop 15 horsepower at 4,400 r.p.m. and run for 150 hours without failure. What he started with was an engine that developed 48 horsepower at 3,400 r.p.m., and could run continuously for only two to four hours. . . It took Barney Roos two years to perfect his engine, by a whole complex of revisions that included closer tolerances, tougher alloys, aluminum pistons, and a flywheel reduced in weight from fifty-seven to thirty-one pounds".

Production of the Willys MB, better known as Jeep, began in 1941, shared between Willys, Ford and American Bantam which had initiated the original Jeep body design. 8,598 units were produced that year, and 359,851 units were produced before the end of World War II. In total, 653,568 military Jeeps were eventually manufactured. The origin of the name "Jeep" has been debated for many years. Some people believe "Jeep" is a phonetic pronunciation of the abbreviation GP, from "General Purpose", that was used as part of the official Army nomenclature. The first documented use of the word "Jeep" was the name of a character Eugene the Jeep in the Popeye comic strip, known for his supernatural abilities. It was also the name of a small tractor made by Minneapolis-Moline before WW2. Whatever the source, the name stuck and, after the war, Willys filed a successful trademark claim for the name.

Post-War Struggles
At the end of the war, Willys did not resume production of its pre-war passenger car models, choosing instead to concentrate on Jeeps and Jeep-based vehicles. The first postwar Willys product was the CJ-2A. The CJ-2A was an MB stripped of obviously military features, particularly the blackout lighting, and with the addition of a tailgate.

Willys initially struggled to find a market for the vehicle, with early efforts to sell it primarily as an alternative to the farm tractor. Tractors were in short supply having been out of production during the war. Despite this, sales of the "Agri-Jeep" never took off, mainly because it was too light to provide adequate draft.

However, the CJ-2A was among the first civilian vehicles of any kind to be equipped with four-wheel drive from the factory, and it gained popularity among farmers, ranchers, hunters, and others who needed a lightweight vehicle for use on unimproved roads and trails.

In 1946, a year after the introduction of the CJ-2A, Willys produced the Willys "Jeep" Utility Wagon based on the same engine and transmission, with clear styling influence from the CJ-2A Jeep. The next year came a "Jeep" Utility Truck with four-wheel drive. In 1948, the wagon was available in four-wheel drive, making it the ancestor of all sport utility vehicles.

Willys planned to re-enter the passenger car market in 1947 with the Willys 6-70 sedan. It name came from the fact it was powered by a 6-cylinder engine that produced 70 hp. The 6-70 was touted as the first stock car in America that offered independent suspension on all four wheels, but it never entered production.

In 1948 under a contract from the US Army Willys produced a small one man four wheeled utility vehicle called the Jungle Burden Carrier which evolved into the M274 Utility 1/2 ton vehicle.

Willys later produced the M38 Jeep for the U.S. Army, and continued the CJ series of civilian Jeeps. Another variation of the Jeep was the Jeepster. A more civilized variation, it came with either a 4-cylinder or 6-cylinder engine but came only with two-wheel drive to the rear.

The Fifties
In 1952 Willys re-entered the car market with a new compact car, the Willys Aero. At first available only as a two door sedan, it was available with either an L-head or F-head six cylinder engine. Export markets could get the Aero with a four cylinder engine. A four door sedan and a two door hardtop were added for 1953 along with taxi models. The Aero cars were called Lark, Wing, Falcon, Ace or Eagle depending on year, engine and trim level, except for a small production run in its final year (1955) with models called Custom and Bermuda. Also in 1952, CJ3B Jeeps went into production. By 1968, over 155,000 were sold.

In 1953 Kaiser Motors purchased Willys-Overland and changed the name to Willys Motor Company. The same year, production of the Kaiser car was moved from Willow Run, Michigan to the Willys plant at Toledo, Ohio. Although Jeep production was steady, sales of the Willys and Kaiser cars continued to fall. In 1954, the CJ5 debuted at the start of its three-decade run.

After the last Willys passenger car was built in 1955, Willys shipped the tooling for the Aero to Brazil, where it was built from 1960 to 1962, almost unchanged. Brooks Stevens restyled it for 1963, and the Aero continued to be built by Ford after they purchased Willys-Overland do Brasil until the 1970s. The American company changed its name again in 1963 to Kaiser-Jeep Corporation, at which time the Willys name disappeared.

Legacy
Kaiser-Jeep was sold to American Motors Corporation (AMC) in 1970 when Kaiser Industries decided to leave the automobile business. After the sale, AMC used engines it had developed for its other cars in the Jeep products to improve performance and standardize production and servicing.

Renault purchased a major stake in AMC in 1979 and took over operation of the company, producing the CJ series until 1986. Chrysler purchased AMC in 1987 after the CJ had already been replaced with the Jeep Wrangler (also known as the YJ and later TJ), which had little in common with the CJ series other than outward appearance. DaimlerChrysler, now Chrysler LLC, still produces Jeep vehicles at a brand new Toledo Complex.

DaimlerChrysler would introduce the Overland name for a trim package on the 2003–present Jeep Grand Cherokee. The badging is a recreation of the Overland nameplate from the early twentieth century.


Source:http://en.wikipedia.org/wiki/Willys

Morris Motor Company

The Morris Motor Company was a British car manufacturing company. After the incorporation of the company into larger corporations, the Morris name remained in use as a marque until 1984 when British Leyland's Austin Rover Group decided to concentrate on the more popular Austin marque. The trademark is currently owned by SAIC after being transferred from bankrupt subsidiary Nanjing Automotive.

History

Early history
The Morris Motor Company was started in 1910 when bicycle manufacturer William Morris turned his attention to car manufacturing and began to plan a new light car. A factory was opened in 1913 in a former Oxford Military College at Cowley, Oxford, United Kingdom, and the company's first car, the 2-seat Morris Oxford "Bullnose" was introduced. Nearly all the major components were bought-in, with only final assembly being undertaken in the Morris works. In 1914 a coupé and van were added to the line-up but the chassis was too short and the 1018 cc engine too small to make a much-needed 4-seat version of the car. White and Poppe, who made the engine, wanted more money than Morris was prepared to pay for a larger version, so the company turned to Continental of Detroit, Michigan, for supplies of a 1548 cc unit. Gearboxes and axles were also sourced in the US. In spite of the outbreak of the First World War the orders were maintained and, from mid-1915 a new larger car, the 2-seat and 4-seat Morris Cowley was introduced.

Inter-war years
After the war the Continental engine was no longer available, so Morris arranged for the French company Hotchkiss to make a near-copy in their Coventry factory. This was used to power new versions of the basic Cowley and more up-market Morris Oxford cars. With a reputation for producing high-quality cars and a policy of cutting prices, Morris Motor Company continued to grow and increase its share of the British market and, in 1924, overtook Ford to become the UK's biggest car manufacturer, holding a 51% share of the home market. They had a policy of buying up suppliers with, for example, Hotchkiss in Coventry becoming the Morris Engines branch in 1923. In 1924 the head of the Morris sales agency in Oxford, Cecil Kimber, started building sporting versions of Morris cars, called MG – after the agency, Morris Garages. The MG factory was in Abingdon, Oxfordshire.

The small car market was entered in 1928, with the Morris Minor, using an 847 cc engine from the Wolseley Motor Company, a company which became part of Morris Motors Company in 1927. This helped the company through the economic depression of the time. The Minor was replaced at the 1934 London Motor Show by the Morris Eight, a direct response to the Ford Model Y and heavily based on it. In 1932 Morris appointed Leonard Lord as Managing Director and he swept through the works, updating the production methods and introducing a proper moving assembly line, but Morris and Lord fell out, and Lord left in 1936 – threatening to "take Cowley apart brick by brick". Also in 1936 William Morris sold Morris Commercial Cars Limited, his commercial vehicle enterprise, to Morris Motors. In 1938 William Morris became Viscount Nuffield, and the same year he merged the Morris Motor Company (incorporating Wolseley) and MG with newly acquired Riley to form a new company: the Nuffield Organisation.

In 1926 The Pressed Steel Company Limited was founded as a joint venture between William Morris, the Budd Corporation (of USA) and an American bank. Its factory was located over the road from the Morris factory at Cowley and supplied Morris and many other motor manufacturers.

1927 Morris Cowley

Second World War
In the summer of 1938 the Nuffield Organisation agreed to build equip and manage a huge new factory at Castle Bromwich, which was built specifically to manufacture Supermarine Spitfires. After a major air raid damaged the Morris Bodies factory, the premises switched to the production of jerry cans, producing millions of these versatile containers for use during the rest of the war and following the ending of hostilities. The Cowley plant was turned over to aircraft repair and production of Tiger Moth pilot trainers, as well as "mine sinkers" based on a design produced at the same plant during the First World War.

Post-World War II production
Production restarted after World War II, with the pre-war Eight and Ten designs. In 1948 the Eight was replaced by what is probably the most famous Morris car, the Morris Minor designed by Alec Issigonis (who later went on to design the Mini) and reusing the small car name from 1928. The Ten was replaced by a new 1948 Morris Oxford, styled like a larger version of the Minor. A later Morris Oxford (the 1956 Morris Oxford III) was the basis for the design of India's famous Hindustan Ambassador, which continues in production to the present day.

BMC
In 1952 the Nuffield Organisation merged with its old rival the Austin Motor Company to form the British Motor Corporation (BMC). Nuffield brought the Morris, MG, Riley and Wolseley marques into the merger. Leonard Lord was in charge, which led to Austin's domination of the organisation. Badge-engineering was important to the new company and for many years the several marques would be seen on several families of similar vehicles.

British Leyland
In 1968, in further rationalisations of the British motor industry, BMC became part of the newly-formed British Leyland Motor Corporation (BLMC), and subsequently, in 1975, the nationalised British Leyland Limited (BL).

The Morris marque continued to be used until the early 1980s on cars such as the Morris Marina. The Morris Ital (essentially a facelifted Marina) was the last Morris-badged passenger car, with production ending in the summer of 1984. The last Morris of all was a van variant of the Austin Metro.

In the early 1980s, the former Morris plant at Cowley and its sister site the former Pressed Steel plant, were turned over to the production of Austin and Rover badged vehicles. They continued to be used by BL's Austin Rover Group and its successor the Rover Group, which was eventually bought by BMW, and then by a management consortium, leading to the creation of MG Rover. None of the former Morris buildings now exist, British Aerospace sold the site in 1992, it was than demolished and replaced with the Oxford Business Park. The adjacent former Pressed Steel Company site (now known as "Plant Oxford") is owned and operated by BMW, who use it to assemble the new MINI.

The rights to the Morris marque are currently owned by Nanjing Automobile (Group) Corporation.

The history of the company is commemorated in the Morris Motors Museum at the Oxford Bus Museum.

Post-Morris cars to have been built at Cowley include the Austin/MG Maestro, Austin/MG Montego, Rover 600, Rover 800 and (for a short time) the Rover 75.

Badge
The Morris badge shows an ox fording the River Isis, the traditional emblem of the company's home town of Oxford.

Source:http://en.wikipedia.org/wiki/Morris_Motor_Company

Jeep

Jeep is an automobile marque of Chrysler. The first Willys Jeeps were produced in 1941 with the first civilian models in 1945, making it the oldest off-road vehicle and sport utility vehicle (SUV) brand. It inspired a number of other light utility vehicles, such as the Land Rover which is the second oldest 4-wheel-drive brand. The original Jeep vehicle that first appeared as the prototype Bantam BRC became the primary light 4-wheel-drive vehicle of the United States Army and Allies during World War II, as well as the postwar period. Many Jeep variants serving similar military and civilian roles have since been created in other nations.

History

Origin of the name
There are many explanations of the origin of the word jeep, all of which have proven difficult to verify. The most widely held theory is that the military designation of GP begat the term Jeep and holds that the vehicle bore the designation GP (for Government Purposes or General Purpose), which was phonetically slurred into the word jeep. However, an alternate view launched by R. Lee Ermey, on his television series Mail Call, disputes this, saying that the vehicle was designed for specific duties, and was never referred to as "General Purpose" and it is highly unlikely that the average jeep-driving GI would have been familiar with this designation. The Ford GPW abbreviation actually meant (G for government use, P to designate its 80-inch (2,000 mm) wheelbase and W to indicate its Willys-Overland designed engine).

Many, including Ermey, suggest that soldiers at the time were so impressed with the new vehicles that they informally named it after Eugene the Jeep, a character in the Popeye cartoons created by E. C. Segar. Eugene the Jeep was Popeye's "jungle pet" and was "small, able to move between dimensions and could solve seemingly impossible problems.

Words of the Fighting Forces by Clinton A. Sanders, a dictionary of military slang, published in 1942, in the library at The Pentagon gives this definition:

Jeep: A four-wheel drive vehicle of one-half- to one-and-one-half-ton  capacity for reconnaissance or other  army duty. A term applied to the  bantam-cars, and occasionally to other motor vehicles (U.S.A.) in the Air  Corps, the Link Trainer; in the armored forces, the ½-ton command vehicle.  Also referred to as "any small plane, helicopter, or gadget."

This definition is supported by the use of the term "jeep carrier" to refer to the Navy's small escort carriers.

Early in 1941, Willys-Overland demonstrated the vehicle's off-road capability by having it drive up the steps of the United States Capitol, driven by Willys test driver Irving "Red" Haussman, who had recently heard soldiers at Fort Holabird calling it a "jeep." When asked by syndicated columnist Katherine Hillyer for the Washington Daily News (or by a bystander, according to another account) what it was called, Irving answered, "It's a jeep."

Katherine Hillyer's article was published nationally on February 20, 1941, and included a picture of the vehicle with the caption:

    LAWMAKERS TAKE A RIDE- With Senator Meade, of New York, at the wheel, and Representative Thomas, of New Jersey, sitting beside him, one of the Army's new scout cars, known as "jeeps" or "quads", climbs up the Capitol steps in a demonstration yesterday. Soldiers in the rear seat for gunners were unperturbed.

Although the term was also military slang for vehicles that were untried or untested, this exposure caused all other jeep references to fade, leaving the 4x4 with the name.

Trade name
The original trademark brand-name application was filed in February 1943 by Willys-Overland. It is also used as a generic term with a lowercase (jeep) for vehicles inspired by the Jeep that are suitable for use on rough terrain.

As the only company that continually produced Jeep vehicles after the war, in June 1950 Willys-Overland was granted the privilege of owning the name "Jeep" as a registered trademark.

The name "Jeep" was also for many years used in Popeye as the odd critter Eugene from the King Features Syndicate television show of the 1960s, and for a 1960s group Jeep, in the same mold as The Merry-Go Round ("Live"), The Strawberry Alarm Clock ("Incense and Peppermint"), who had a flop single that got some airplay on the radio in the US, "Feep Feep".


The origins of the vehicle: the first jeeps
When it became obvious that the United States was eventually going to become involved in the war raging in Europe, the U.S. Army contacted 135 companies asking for working prototypes of a four-wheel-drive reconnaissance car. Only two companies responded to the request, The American Bantam Car Company and Willys-Overland. The Army had set what seemed like an impossible deadline of 49 days to supply a working prototype. Willys asked for more time but were refused. The bankrupt American Bantam Car Company had no engineering staff left on the payroll and brought in Karl Probst, a talented freelance designer from Detroit. After turning down an initial request from Bantam, Probst accepted the job after being asked again by the Army, and initially working without salary, went to work July 17, 1940.

Probst completely laid out plans for the Bantam prototype in two days, and the next day estimated the total cost of the vehicle. On July 22, Bantam's bid was submitted, complete with blueprints. Much of the vehicle had to be assembled from existing off-the-shelf automotive parts, and the custom four-wheel drivetrain components were supplied by Spicer. The hand-built prototype was completed in Butler, Pennsylvania, and driven to Camp Holabird, Maryland, for testing by the Army on 21 September 1940. The vehicle met the Army's criteria, but its engine did not meet the Army's torque requirements.

The Army felt that the Bantam company was too small to supply the number of vehicles it needed, so it supplied the Bantam design to Willys and Ford who were encouraged to make their own changes and modifications. The resulting Ford "Pygmy" and Willys "Quad" prototypes looked very similar to the Bantam BRC (Bantam Reconnaissance Car) prototype and Spicer supplied very similar four-wheel drivetrain components to all three manufacturers.

Fifteen hundred of each of the three models were built and extensively field-tested. Willys-Overland's chief engineer Delmar "Barney" Roos made design changes to meet a revised weight specification (a maximum of 1,275 lb (578 kg) including oil and water). He was thus able to use the powerful but comparatively heavy Willys "Go Devil" engine, and win the initial production contract. The Willys version of the car would become the standardized jeep design, designated the model MB and was built at their plant in Toledo, Ohio. The familiar pressed metal Jeep grille was actually a Ford design feature and incorporated into the final design by the Army.

Since the War Department required a large number of vehicles to be manufactured in a relatively short time, Willys-Overland granted the United States Government a non-exclusive license to allow another company to manufacture vehicles using Willys' specifications. The Army chose Ford as the second supplier, but building Jeeps to the Willys' design. Willys supplied Ford with a complete set of plans and specifications. American Bantam, the creators of the first Jeep, spent the rest of the war building heavy-duty trailers for the Army.

Final production version Jeeps built by Willys-Overland were the Model MB, while those built by Ford were the Model GPW (G = government vehicle, P designated the 80" wheelbase, and W = the Willys engine design). There were subtle differences between the two. The versions produced by Ford had every component (including bolt heads) marked with an "F". Willys also followed the Ford pattern by stamping its name into some body parts, but stopped this in 1942. The cost per vehicle trended upwards as the war continued from the price under the first contract from Willys at US$648.74 (Ford's was $782.59 per unit). Willys-Overland and Ford, under the direction of Charles E. Sorensen (Vice-President of Ford during World War II), produced about 640,000 Jeeps between them, which was about 18% of all the wheeled military vehicles built in the U.S. during the war.

Jeeps were used by every division of the U.S. military and an average of 145 were supplied to every infantry regiment. Jeeps were used for many other purposes including cable laying, saw milling, as firefighting pumpers, field ambulances, tractors and, with suitable wheels, would even run on railway tracks. An amphibious jeep, the model GPA, or "seep" (Sea Jeep) was built for Ford in modest numbers but it could not be considered a huge success—it was neither a good off-road vehicle nor a good boat. As part of the war effort, nearly 30% of all Jeep production was supplied to Great Britain and to the Soviet Red Army during World War II. During the jeep's service in Korea, the name was referred to as "Just Enough Essential Parts" by the troops due to the very basic design.

The Jeep has been widely imitated around the world, including in France by Delahaye and by Hotchkiss et Cie (after 1954, Hotchkiss manufactured Jeeps under license from Willys), and in Japan by Mitsubishi Motors and Toyota. The utilitarian good looks of the original Jeep have been hailed by industrial designers and museum curators alike. The Museum of Modern Art described the Jeep as a masterpiece of functionalist design, and has periodically exhibited the Jeep as part of its collection. Ernie Pyle called the Jeep, along with the Coleman G.I. Pocket Stove, "the two most important pieces of noncombat equipment ever developed." Jeeps became even more famous following the war, as they became available on the surplus market. Some ads claimed to offer "Jeeps still in the factory crate." This legend persisted for decades, despite the fact that Jeeps were never shipped from the factory in crates.

Another legend—true, in this case—rising around the Jeep comes from the Jeepney, a unique type of taxi or bus created in the Philippines. The first Jeepneys were military-surplus MB and GPWs, left behind in the war-ravaged country following World War II and Filipino independence. Jeepneys were built from Jeeps by lengthening and widening the rear "tub" of the vehicle, allowing more passengers to ride. Over the years, Jeepneys have become the most ubiquitous symbol of the modern Philippines, even as they have been decorated in more elaborate and flamboyant styles by their owners.

In the United States military, the jeep has been supplanted by a number of vehicles (e.g. Ford's M151 MUTT) of which the latest is the Humvee.

The M715
In 1965, Jeep developed the M715 1.25-ton army truck, a militarized version of the civilian J-series Jeep truck, which served extensively in the Vietnam War. It had heavier full-floating axles and a foldable vertical flat windshield. Today, it serves other countries, and is still being produced by Kia under license.

The CJ ("Civilian Jeep") series began in 1945 with the CJ-2A followed by the CJ-3B in 1953. These early Jeeps are commonly referred to as "flatfenders" because their front fenders were flat across the front, the same as their military precedents, the Willys MB and identical Ford GPW models. The CJ-4 exists only as a 1951 prototype, and is the "missing" link between the flat-fendered CJ-2A and CJ-3B and the round-fendered CJ-5 first introduced in 1955.

The Jeep marque
The marque has gone through many owners, starting with Willys, which produced the first Civilian Jeep (CJ) in 1945 and who were the first granted the trademark in 1950. Willys was sold to Kaiser Motors in 1953, which became Kaiser-Jeep in 1963. American Motors Corporation (AMC) purchased Kaiser's money-losing Jeep operations in 1970. The utility vehicles complemented AMC's passenger car business by sharing components, achieving volume efficiencies, as well as capitalizing on Jeep's international and government markets.

The French automaker Renault began investing in AMC in 1979. However, by 1987, the automobile markets had changed and even Renault itself was experiencing financial troubles. At the same time, Chrysler Corporation wanted to capture the Jeep brand, as well as other assets of AMC. Chrysler bought out AMC in 1987, shortly after the Jeep CJ-7 was replaced with the AMC-designed Jeep Wrangler or YJ. Chrysler merged with Daimler-Benz in 1998 to form DaimlerChrysler. DaimlerChrysler eventually sold most of their interest in Chrysler to a private equity company in 2007. Chrysler and the Jeep division now operate under the name Chrysler Group LLC.

Jeeps have been built under licence by various manufacturers around the world including Mahindra in India, EBRO in Spain, and several in South America. Mitsubishi built more than 30 different Jeep models in Japan between 1953 and 1998. Most of them were based on the CJ-3B model of the original Willys-Kaiser design.

Toledo, Ohio has been the headquarters of the Jeep marque since its inception, and the city has always been proud of this heritage. Although no longer produced in the same Toledo Complex as the World War II originals, two streets in the vicinity of the old plant are named Willys Parkway and Jeep Parkway.

American Motors set up the first automobile-manufacturing joint venture in the People's Republic of China on January 15, 1984. The result was Beijing Jeep Corporation, Ltd., in partnership with Beijing Automobile Industry Corporation, to produce the Jeep Cherokee (XJ) in Beijing. Manufacture continued after Chrysler's buyout of AMC. This joint venture is now part of DaimlerChrysler and DaimlerChrysler China Invest Corporation. The original 1984 XJ model was updated and called the "Jeep 2500" toward the end of its production that ended after 2005.

A division of Chrysler Group LLC, the most recent successor company to the Jeep brand, now holds trademark status on the name "Jeep" and the distinctive 7-slot front grille design. The original 9-slot grille associated with all World War II jeeps was designed by Ford for their GPW, and because it weighed less than the original "Slat Grille" of Willys (an arrangement of flat bars), was incorporated into the "standardized jeep" design.

AM General
The history of the HMMWV (Humvee) has ties with Jeep. In 1971, Jeep's Defense and Government Products Division was turned into AM General, a wholly owned subsidiary of American Motors Corporation, which also owned Jeep. In 1979, while still owned by American Motors, AM General began the first steps toward designing the Humvee. AM General also continued manufacturing the two-wheel-drive DJ, which Jeep created in 1953.

The General Motors Hummer and Chrysler Jeep have been waging battle in U.S. courts over the right to use seven slots in their respective radiator grills. Chrysler Jeep claims it has the exclusive rights to use the seven vertical slits since it is the sole remaining assignee of the various companies since Willys gave their postwar jeeps seven slots instead of Ford's nine-slot design for the Jeep.

Off-road abilities
Jeep advertising has always emphasized the vehicle's off-road capabilities. Today, the Wrangler is one of the few remaining four-wheel-drive vehicles with solid front and rear axles. These axles are known for their durability and strength. Most Wranglers come with a Dana 35 rear differential and a Dana 30 front differential (a dana 44 front and rear geared to 4:10 in the case of the Rubicon, also with lockers). The upgraded Rubicon model of the JK Wrangler is equipped with electronically activated locking differentials, Dana 44 axles front and rear with 4.10 gears, a 4:1 transfer case, electronic sway bar disconnect and heavy duty suspension.

Another benefit of solid axle vehicles is they tend to be easier and cheaper to "lift" with aftermarket suspension systems. This increases the distance between the axle and chassis of the vehicle. By increasing this distance, larger tires can be installed, which will increase the ground clearance, allowing it to traverse even larger and more difficult obstacles. In addition to higher ground clearance, many owners aim to increase suspension articulation or "flex" to give their Jeeps greatly improved off-road capabilities. Good suspension articulation keeps all four wheels in contact with the ground and maintains traction.

Jeep Wrangler off-roading

Useful features of the smaller Jeeps are their short wheelbases, narrow frames, and ample approach, breakover, and departure angles, allowing them to fit into places where full-size four-wheel drives have difficulty.

Source:http://en.wikipedia.org/wiki/Jeep